Nvidia reveals GeForce RTX 30 line of GPUs

Nvidia reveals GeForce RTX 30 line of GPUs

Hardware giant Nvidia has unveiled its new line of RTX raytracing graphics cards.

In a broadcast yesterday (Tuesday, September 1st), CEO Jensen Huang (pictured) revealed the GeForce RTX 30 series, which apparently boast double the performance and roughly two-times the power efficiency of the original RTX series of GPUs.

The exec showed off three GPUs; the top-line RTX 3080, which costs $699 and is designed for 4K gaming. The RTX 3070 comes in at $499 – and appears to be targeted at normal people – while the super-powered RTX 3090 doesn't have a price tag in Nvidia's blog post (never a good sign) and can play games at 60 frames-per-second at a ridiculous 8K resolution.

Huang also announced a bunch of software, too. Nvidia Reflex, for example, which measures and optimises latency for pro-players in competitive games. Nvidia Machinima, meanwhile, allows people to create stories in video games easier. Finally, the AI-powered Broadcast app allows users to easily stream high-quality audio and video.

“The GPU revolutionised modern computer graphics,” Huang said.

“I can’t wait to go forward 20 years to see what RTX started. In this future, GeForce is your holodeck, your light speed starship, your time machine,” Huang said. “In this future, we will look back and realise that it started here.”

The RTX line of graphics cards was originally unveiled in 2018 with the 2070 and 2080 GPUs. That came just a week after Nvidia revealed its new Turing architecture, which was designed for raytracing and machine learning.

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Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.