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Valve says companies can't promote non-Steam versions of their game on its platform

Valve says companies can't promote non-Steam versions of their game on its platform

PC giant Valve has said that developers and publishers cannot promote non-Steam editions of their games on its storefront.

That's going by an updated FAQ about community hubs on the platform's dev portal, Steamworks, in which Valve says that companies can only talk about the Steam version of their games.

"In the game you ship via Steam, and in communications on Steam, you may only promote the Steam version and its availability via Steam, and not other distribution outlets," the updated FAQ said.

"This applies both to full versions of your game and to content patches that change the existing version."

This is likely due to the increased competition in the PC games store space, not least from Fortnite maker Epic. The firm has shaken this off and spoken about the virtues of having more players in the sector, but it's likely wary of losing its position as the top dog PC games store.

At Devcom 2019, we caught up with Steam designer Alden Kroll to discuss the changes that Valve was making to the platform to update it for the modern games industry.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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