EA boasts of The Sims 4 "nearly" 10m monthly users

EA boasts of The Sims 4 "nearly" 10m monthly users

Publishing giant Electronic Arts has revealed that The Sims 4 hit ten million monthly active users (MAUs) in the last quarter.

In a press release on its investor relations page, EA said that "nearly" ten million people played the game during that time, while The Sims 4 has attracted 2.5m new users in the last two months. That will no doubt be a side effect of the COVID-19 coronavirus pandemic, which has seen people socially distancing and isolating away from others.

The title is also one of many EA games to make the leap to Valve's Steam platform.

The Sims 4 launched in 2014. In October 2018, EA revealed that the title's expansions had been downloaded over 30m times, while the game saw a 35 per cent increase in players in both 2018 and 2019.

As of February 2019, The Sims 4 has made more than $1bn in revenue, while in October 2019, EA revealed that the franchise had exceeded $5bn in lifetime revenue.

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Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.