Bublar Group snaps up Goodbye Kansas

Date Type Companies involved Size
April 30th, 2020 acquisition Bublar Group
Goodbye Kansas Studios
Bublar Group snaps up Goodbye Kansas

XR firm Bublar Group has agreed to buy Goodbye Kansas Holding.

The firm says it wants to buy around 16.4m shares, or around kr56m ($5.7m), with another 33.9m shares to be paid out depending on performance.

Embracer Group, the parent company of THQ Nordic, snapped up Goodbye Kansas Invest in August 2019 for $4.4m. That outfit was rebranded as Amplifier Game Invest in January of this year.

"Goodbye Kansas has a strong brand internationally and works with the largest companies in the gaming, film and streaming industries," Bublar chair Staffan Eklöw said.

"The growing demand for XR technology in both entertainment and industrial applications enables us to jointly meet the demand for both first-class visual content and technological excellence in a better way."

Goodbye Kansas chair and co-founder Peter Levin added: "Goodbye Kansas' renowned international customer base and creative capabilities, along with our very strong profile in areas such as real-time visualisations, motion capture and 'digital humans', will, combined with Bublars AR and VR expertise, make us one of the world's leading companies with a focus in Entertainment and Enterprise. We already have ongoing partnerships with Bublar for global customers where our respective excellences create an even stronger offering."

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Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.