Mixed reality media outlet VRFocus snapped up by Admix

Date Type Companies involved Size
November 20th, 2018 acquisition Admix
VR Focus
Not disclosed
Mixed reality media outlet VRFocus snapped up by Admix

Virtual and augmented reality-focused ad monetisation firm Admix has acquired media website VRFocus for an undisclosed fee.

Earlier this month it had been announced that the former owner of VRFocus, InvestVR, had laid off all of the site's staff.

Admix, however, has swooped in to buy the publication and, according to a statement from VRFocus site editor and former CEO Kevin Joyce to, "we are re-hiring as many of the team as possible". A number of senior staff have now been retained to work on the site.

Joyce will continue in his role to oversee the transition, though how long he will remain at the company is "undetermined at present". VRFocus is currently on the hunt for a new editor.

Staying focused

Admix claims that the website will retain its editorial independence and continue to report on news in the VR and AR markets.

The full story is over on our sibling publication

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.