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Diablo Immortal will expand out the series' audience, Activision Blizzard says

Diablo Immortal will expand out the series' audience, Activision Blizzard says

Mobile title Diablo Immortal will make the series available to a broader audience than ever before.

That's according to the CEO of Activision Blizzard, Robert Kotick, who told investors – as reported by Seeking Alpha – that though Diablo has primarily been a PC franchise up until this point, bringing the IP to smartphones will bring it to people who haven't played it to date.

Diablo Immortal was announced at BlizzCon 2018, with fans being vocally unhappy about the title being on mobile devices and not being a full PC release. Diablo 4 was revealed the following year and is coming to PC.

"When I think about mobile overall for Blizzard, we have our roots in PC gaming. And we're going to continue to be deeply committed to the PC. But we do think there are opportunities for additional experiences in a different ways for players to engage on different kinds of devices," Kotick said.

"And we see mobile is also a way to attract players that we don't currently reach on PC and console. So we think the mobile opportunity for Blizzard overall is very substantial. And Diablo Immortal will be our first release as a mobile first game. And we continue to work on multiple mobile initiatives across Blizzard in addition to the PC and console games."


Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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