This is what Blizzard's next chapter looks like, according to its new boss

This is what Blizzard's next chapter looks like, according to its new boss

Newly promoted Blizzard president J Allen Brack has given an insight into what we can expect from the games firm moving forwards.

Asked about the change in leadership at the California-based developer and publisher, Brack says that the plan is to continue investing in its franchise, as well as bringing it IP to a broader array of devices in order to reach more people.

This is undoubtedly the motivation behind bringing Diablo to mobile with the recently-announced Immortal, in collaboration with its Chinese publishing partner NetEase.

Furthermore, the new boss insists that Blizzard has its strongest line-up of content in years.

"Today, I have a strong view on many of our franchises, and I'm actively working to get a broader outlook on certain teams, certain commercial groups, esports operations that I don't already have a good view of from my previous job," Brack said, as transcribed by Seeking Alpha

"Coming out of that process, I feel like I'll have a larger perspective on what the next chapter for Blizzard's growth is going to look like.

"We're going to need to continue to invest in content in our existing franchises, and there's work to do to improve in some areas to better serve our communities and to create more content for all of our fans. That's our number one focus. And we'll continue to invest in the reach of the different franchises that we have to acquire more players globally across all platforms, including PC, console, and mobile. Right now, we have the strongest multiyear pipeline we've ever had, which is a huge opportunity, and delivering against that pipeline is our number one priority.

"I think Blizzard's focus is always going to be on delivering quality game play first. And we have a strong culture of values, and we want to create more content and deliver more games. And we think that's going to lead to more players, more engagement, and it's going to lead to great business results."

Brack takes on the top job following the recently-announced departure of president and co-founder Mike Morhaime

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.