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Destiny maker Bungie wants to release a new IP before 2025

Destiny maker Bungie wants to release a new IP before 2025

Seattle-based game developer Bungie has said it wants to be working on multiple IP before 2025.

Speaking to IGN, CEO Pete Parsons (pictured) said that the studio's plan is to become "one of the world's best entertainment companies," and that it doesn't just want to be working on online sci-fi shooter Destiny.

Since entering into its publishing agreement with Activision Blizzard back in 2010, Destiny is the only IP that Bungie has released. 

"By 2025 we have a pretty specific path to make sure we transform Destiny and that we have other franchises within the marketplace," he said.

"We need to build our publishing group, but part of our vision is also to become a multi-franchise entertainment company."

He continued: "I think the long-term vision of Bungie would be, we have worlds like Destiny that are great places to go and build friendships in. And we begin to introduce new worlds that people care a lot about."

This comes ahead of Destiny 2's migration from Blizzard's Battle.net platform to Steam today following Bungie's split with publishing giant Activision Blizzard. There's clearly a lot of hype around this move as pre-orders for the game and its new expansion pack Shadowkeep were top of the Steam Top Ten last week.

Purchasing the publishing rights to Destiny set Bungie back in the region of $200m. This follows Activision Blizzard saying numerous times that the sci-fi title wasn't performing to its expectations - something Bungie itself refuted - with COO Collister Johnson saying that not owning the IP limited how much the publisher could make from the game.

Destiny had around six million monthly active users ahead of Bungie buying the publishing rights.

As for its future, the studio took on investment from Chinese games giant NetEase to the tune of $100m. Shortly after that, the developer trademarked 'Matter', as well as a colourful logo, which may well be the company's first post-Destiny title.

Destiny 2 is also coming to Google's Stadia platform when that rolls out in November


Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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