Total War: Three Kingdoms has broken franchise records to become the fastest-selling title in the series' history.

The latest in Creative Assembly’s flagship series hit one million sales within its first week on shelves. That’s more than the next best-selling game, Total War: Warhammer, which managed 500,000 in three days back in 2016.

Three Kingdoms also reached a record peak for strategy games on Steam. VG247 reports that the title hit 190,000 concurrent players on Steam - an all-time genre high and the highest concurrent user count for any new game launched on Steam in 2019 so far.

A surprising boon for Three Kingdoms came in the form of China, where the game found overwhelming success. The title's setting in the fantastical Three Kingdoms era of Ancient China is a common source of adaptation in the region and helped the grand tactics game hit a nerve with Chinese players.

"China, in particular, has dramatically moved up through the market share rankings for our titles over the last four or five years," said Creative Assembly chief product officer Rob Bartholomew.

"We're now at a point where China is absolutely the most major market for Three Kingdoms.”