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Ubisoft leaks suggest the publisher is preparing to launch a subscription service

Ubisoft leaks suggest the publisher is preparing to launch a subscription service

Ubisoft may be preparing to launch its own EA Access-style subscription service.

Resetera users have discovered a placeholder store listing for something called the Ubisoft Pass. VG247 later reported that, alongside the pass, the Ubisoft Store also briefly featured a subscription service page.

Ubisoft does not currently operate any such service, suggesting the publisher may be preparing to get into the subscription space. Both the pass listing and the subscription page have since been taken down.

The placeholder image lists a Premium Pass, suggesting a tiered model that may be similar to EA Access' various levels of value. It's also worth questioning how this service will tie into Ubisoft Club, the publisher's current scheme for granting rewards and discounts to Ubisoft Account holders.

Rapid interest in streaming

Ubisoft has rapidly shown interest in streaming games through services in recent months, eagerly partnering with Google to test Stadia by trialling a browser-streamed version of Assassin's Creed Odyssey last October.

While rumours build over the next generation of consoles, CEO Yves Guillemot strongly believes the industry will move to streamed experiences over consoles in the generation following.

“There will be one more console generation and then after that, we will be streaming, all of us,” said Guillemot.

"The fact that we will be able to stream those games on mobile phones and television screens without a console is going to change a lot of the industry."

If all this is true, expect an announcement at Ubisoft's E3 conference on June 10th.


Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer and game developer. Besides PCGamesInsider and Pocketgamer.biz, she's written across the games media landscape and was named in the 2018 GamesIndustry.biz 100 Rising Star list.

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