The firm has set up shop in Russian capital Moscow with a new sales and marketing-focused outpost. This is going to be overseeing the likes of Kazakhstan and Armenia.
Wargaming and EA vet Simeon Chirikov is heading up the office as managing director, having previously worked with Bethesda as a consultant.
There's no indication how big the new outfit is going to grow - we have reached out to Bethesda PR for an interview.
“The opening of the office in Moscow is a very exciting moment for Bethesda," EU chief Sean Brennan said.
"We have an incredible roster of upcoming games including Fallout 76, The Elder Scrolls: Blades, Rage 2, Wolfenstein: Cyberpilot, Wolfenstein: Youngblood and Doom Eternal, as well as a number of live titles that continue to perform well including The Elder Scrolls Online, Quake Champions, and The Elder Scrolls: Legends.”
"Simeon’s extensive knowledge of the Russian and CIS markets will help us to maximise and deliver upon all these titles’ potential.”