Pocket Gamer Connects Helsinki ConnectsX - Meet the Speakers: Karoliina Korppoo, Veikkaus

Pocket Gamer Connects Helsinki ConnectsX - Meet the Speakers: Karoliina Korppoo, Veikkaus

Ahead of her appearance at Pocket Gamer Connects Helsinki, Colossal Order vet Karoliina Korppoo tells us about how to design games for a mass audience 

Tell us a bit about who you are and what you do.

I'm Karoliina Korppoo, previously a game designer, now a game producer. My passion is understanding the player, no matter what genre or platform the game is.

What is your talk going to be about?

I'll be talking about designing for wide audiences. While I do work as a producer, at Veikkaus design is done in collaboration, so I get to use my game design experience as well. The audience for Veikkaus games is very unique. The target audience for the catalogue is basically all adults in Finland, so the products need to be very diverse. Gambling audiences are a bit different from mobile gaming audiences, but it seems that casual mobile games and gambling games on mobile are starting to compete for the same audiences in some areas.

What is the most exciting trend in the PC games space at the moment?

My personal preferences with PC gaming lie in stories, exploration and collecting. I love how games, in general, have become more and more diverse, covering more diverse audiences.

What is your favourite PC game of 2018 to date?

I have to say my favourite game of the year is the newest update to No Man's Sky. It made the game what it promised to be. It's a very "me" game with travelling, collecting and exploring, I enjoy getting the feel of travelling in games.

Tickets for Pocket Gamer Connects Helsinki - which includes access to the PC-centric ConnectsX and Blockchain Gamer Connects - are still up for grabs and can be bought here

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.


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