Ahead of PC Connects Seattle 2019 on May 13th and 14th, we are catching up with some of the big names that we have on-stage at the show.
Today, the CEO of games marketing company Refereum Dylan Jones shares his insight about getting into the industry
Tell us a bit about the company.
Refereum allows any gamer to be rewarded when they market games. By completing Quests, like watching trailers, sharing games, making content, are all rewarded.
What does your role entail?
As founder and CEO of any 10 person team, your goal is to empower everyone around you. Provide a clear plan with buy-in from everyone involved. At Refereum, we thrive in a fast moving game industry, and even operate with emerging technologies and their regulations.
Why did you want to work in the games industry?
The people, and the creativity that drives the industry of the future.
What advice would you give to anyone looking to get into it?
There's no secret tactics and you don't need to know the perfect somebody (those both can help of course), but it's setting clear goals and hyper focussing on exactly what you want to do and sharpening those skills for that. Unless you're starting your own thing (which is great too!), the industry doesn't tend to need a jack of traits. Get really good at one thing, and market your new skills.
What are your thoughts on the industry in the last 12 months?
Over the last 10 years, there was been one place to go to buy video games — Steam. That world is changing, some will get left behind, and some will prosper who can quickly support, manage, and market on all these new stores.
What major trends do you predict in the next 12 months?
Game creators will have to learn new skills to handle new storefronts and the need for influencers to cover their games. Tools to handle this are just emerging.
How has the games industry changed since you first started?
Everything has become higher stakes, the need for 'bigger and better' has crept into every nook and cranny of the experiences.
Which part of the Connects event are you most looking forward to and why?
It's another great venue to share and gain insights from the industry and catch up with old friends.