Canadian rapper Drake and streamer Ninja have absolutely destroyed the record for concurrent viewers on Twitch.
The duo decided to play Epic's battle royale game Fortnite, with around 200,000 people tuning in at the start; a figure that fast grew to more than 600,000 people in a surprisingly short amount of time.
This is in part due to the rapper tweeting the link to the stream out to this 36.7m followers.
Oh, and somewhere along the line, internet personality and Megaupload creator Kim Dotcom decided to join, too. Which is, um, interesting.
Just last month, Playerunknown's Battlegrounds streamer DrDisRespect broke the record for concurrent views with 388,000 upon his return to the game. That the record has almost doubled in just a few weeks is a testament to the mainstream appeal of something like Fortnite.
With its cartoony and colourful art-style and free-to-play business model it's certainly more appealing than PUBG, at least on the surface.
The game has concurrent player figures of more than three million people, too. As well as being a smash hit on PC, PlayStation 4 and Xbox One, the battle royale giant is coming to mobile shortly.
It's not all good news, however, with the title being at the forefront of a debate about video game addiction on both sides of the Atlantic.
The game also beat out Playerunknown's Battlegrounds in the streaming space recently, as well.