Unity snaps up Multiplay's digital business for £19m

Date Type Companies involved Size
November 28th, 2017 acquisition Multiplay
Unity snaps up Multiplay's digital business for £19m

Game engine firm Unity has purchased the digital business of GAME's Multiplay division.

The deal is worth £19m, with £17.1m being paid on completion – i.e. now – with a further £1.9m held in escrow for the next 19 months.

This is the half of Multiplay that handles game server hosting for the likes of Titanfall and DayZ. The other half of the company – its Esports and Events division – is the company that organises Insomnia, as well as being the inspiration behind GAME's new Belong destination stores.

Multiplay's Digital division reported revenue for £4.5m for the year ending July 29th, with a pre-tax loss of £800,000. This loss is reportedly due to investment in technology.

Multiplay was purchased by GAME for £20m back in 2015.

"This transaction is a significant strategic step forward for GAME Digital," CEO Martyn Gibbs said.

"By divesting Multiplay Digital we simplify the Group and focus management on accelerating development plans to fully capitalise on the strong growth potential in our exciting and growing esports activities, including BELONG. We now look forward to further developing GAME Digital as we seek to combine multichannel retail, events and esports.

"We are delighted to have transacted with such a strong new owner for our Multiplay Digital business and its highly talented team."

Multiplay's Will Lowther will be speaking at PC Connects London 2018 on January 22nd and 23rd alongside the likes of Jagex, Ninja Theory and Square Enix.

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.