Unity rejects AppLovin merger proposal

Unity rejects AppLovin merger proposal

Engine giant Unity has turned down AppLovin's merger proposal.

In a release to investors, the company's board of directors voted for this decision on the basis that it was not in the best interest of its shareholders.

“The board continues to believe that the ironSource transaction is compelling and will deliver an opportunity to generate long-term value through the creation of a unique end-to-end platform that allows creators to develop, publish, run, monetize, and grow live games and real-time 3D content seamlessly," Unity CEO and president John Riccitiello said.

"We remain committed to and enthusiastic about Unity’s agreement with ironSource and the substantial benefits it will create for our shareholders and Unity creators.”

In July of this year, Unity revealed that it was planning on buying mobile firm IronSource. The following month, the company received AppLovin's merger proposal.

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Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.