Brendan Greene eyes 100m unit sales for Playerunknown's Battlegrounds

Brendan Greene eyes 100m unit sales for Playerunknown's Battlegrounds

The creative director of Early Access battle royale smash hit Playerunknown’s Battlegrounds could have League of Legends levels of success.

Speaking to GameSpot, Brendan Greene said that given the project’s sales performance to date, it’s possible for the title to match Riot Games’ smash hit MOBA.

"Our sales curves are just going up," he said.

"They're not slowing down. I'm still waiting for that plateau, and it's just not happening yet. When you ask about growth on PC, I just look at League of Legends. 100 million active users a month, I think, something stupid like that? If we play our cards right, maybe we can get to that level of users."

That PUBG could hit 100m in sales is hardly an outrageous claim. The title sold 4m units in its first three months on sale, before shifting another 4m in just two. In the two weeks since the start of Gamescom, the battle royale title sold another 2m copies, with sales to date standing at 10m

Greene was also asked whether the price for Playerunknown’s Battlegrounds would be hiked upon the game launching out of Early Access. There have been some notable examples of this recently, such as Ark: Survival Evolved and We Happy Few where the RRP almost doubled upon leaving Steam’s alpha-title service.

But the game maker said that PUBG will remain at $30 – for now.

“That could change,” he said. “We're happy. $30 is a good price for what you're getting, and this is a game that could last for five or ten years. You're buying into something bigger than just a year-long game." 


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.