In contrast many companies entering the billion-dollar eSports market, Brendan Greene is taking a cautious approach for competitive Playerunknown's Battlegrounds.
That’s according to an interview that the game’s creator Brendan Greene did with GamesIndustry.biz, which follows the title’s first eSports tournament at Gamescom.
"We're not going to be launching fully into eSports until we're at least at full launch, and even then we'll want to take it slowly,” he said.
“To build an eSport you need amateur players building up to semi-pro. There's a pyramid of players, and that takes time.
"You can't just go, 'We're an eSport. It's ready!' The game has to be competitive, it has to be bug free, and it has to work. So many games do go, 'Oh, we're an eSport.' But it's like, 'No, you're not. Calm down.'"
Even with this 'slow and steady' approach to the burgeoning sector, eSports has in fact been a focus for Greene stretching back for many years.
“[eSports] is something I've dreamed about for Battle Royale since I started in Arma II," Greene told GI.
“I’ve always thought it would be a great spectator sport. But this is a first step, y'know; in trying to find a good format for this, number one, because a Battle Royale eSport has never been done before. Trying to do a tournament over a few days, where you need six to eight hours of coverage [a day], like, that's hard to do with our game mode. You can't fly in 1,000 players.
"We have to find ways to do this realistically. That's why we're working with ESL and other organisations, to try to figure out what they think. I'm excited about the event, and the whole four days."