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Google insists Stadia "alive and well"

Google insists Stadia "alive and well"

Search and tech giant Google has insisted that its Stadia streaming service is still "alive and well."

Speaking to, developer marketing lead Nate Ahearn pointed to the firm is growing its Stadia Makers program in addition to partnering with triple-A publishers for new content.

Of course, it's been reported that many companies were being paid eye-watering sums of money to bring their games to Stadia, so we're not sure how much of a vote of confidence that actually is.

"We're well on our way to over 100 new games launching on Stadia in 2021, and we're continuing to make Stadia a great place to play games on devices you already own," Ahearn said.

"I'd tell any non-believers to take notice of how we're continuing to put our words into action, as we grow the Stadia Makers program and partner with AAA studios like Capcom, EA, Square Enix, Ubisoft and others."

Furthermore, Stadia founder Dov Zimring is now apparently leading the product team for Stadia, replacing John Justice who departed the company earlier in May.

Google announced in February that it was closing down its first-party Stadia Games and Entertainment studios, with subsequent reports suggesting that the streaming service has not met Google's expectations for subscribers.

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.