Job News

Keywords hires new COO Sedler

Keywords hires new COO Sedler

Games development and services giant Keywords has hired a new chief operating officer and member of the board, Sonia Lashand Sedler.

Selder comes on board having previously been global head of managed services and banking strategy at automated teller machine Diebold Nixdorf. She comes to Keywords with 20 years of experience.

“Following an extensive global search, I am delighted that Sonia has chosen to join Keywords Studios and, on behalf the Board, I would like to welcome her to the business," said Keywords CEO Andrew Day.

"Sonia’s experience in driving operational excellence across an international footprint and in delivering best-in-class business critical services to global clients gained from within world-class organisations made her the outstanding candidate for this new Board position as COO. I look forward to working closely with her as we continue develop our global platform of technical and creative services to the video games industry and beyond.”

This follows a number of acquisitions for Keywords. In December the company snapped up PR agency Indigo Pearl and audio firm Jinglebell, as well as High Voltage Software, having previously bought marketing company Gnet the previous month.

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.