Keywords appoints Blandine Prost as its new global bizdev boss

Keywords appoints Blandine Prost as its new global bizdev boss

Services and software giant Keywords has appointed 25-year vet Blandine Prost as its new global business development director.

Prost has worked at Keywords itself since 2014 as client partner, but before that spent almost 15 years at Babel Media, which Keywords acquired in 2014. During her time with the company, she has worked with clients including Ubisoft, Bandai Namco, Bethesda and EA. She even helped open Keywords' Montreal studio.

“Having seen the video games industry evolve over the past 25 years, from back when we were faxing bug reports to what it is today, I’m excited to see the potential of where it can go in my new role at Keywords Studios – working with talented and inspiring people along the way," Prost said.

On LinkedIn, she added: "I am celebrating 25 years in our industry this coming June, 10 of which as part of Keywords, and I would like to take this opportunity to thank all the brilliant and inspiring people I have met along the way."

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Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.