French publisher Nacon is now the official partner of the World Rally Championship. (WRC). 

In a release, the company said that it had exclusive rights for PC and console titles based on the racing tournament for 2027 and 2032. This news comes hot on the heels of Electronic Arts saying that it was "pausing development" on its own WRC series. 

“We are thrilled to renew our collaboration with WRC Promoter. This iconic license provides an exceptional playground to build a highly refined driving experience that lives up to the expectations of rally fans,” Nacon CEO Alain Falc said.

“Between 2015 and 2023, we had the opportunity to work closely with the championship’s official teams and many drivers, allowing us to gain solid and unique expertise in translating rallying into a video game experience. This new venture marks a major milestone: a fully reimagined project driven by a passionate and specialised team, with a clear ambition to elevate rally games to new heights.”

The FIA WRD's chief marketing officer, Arne Dirks, added: “After a comprehensive evaluation, we are delighted to have reached an agreement with Nacon. Their vision for the franchise stands out, and their expertise in delivering great rally games is unquestioned.  We look forward to breaking new ground together in this collaboration, to truly turn the WRC games into epic adventures and offer gaming experiences beyond rally as we know it today.”