Fortnite giant Epic Games has decided it can't be bothered with moderating whether thumbnails on its platform are created with AI or not. 

Speaking to Mustard Plays – as transcribed by Eurogamer – product management director Dan Walsh said that all the matters to the Unreal Engine firm is whether thumbnails are in line with its rules. Third-party users have started using AI generated slop to advertise their games on the Fortnite platform. 

"From our perspective, for moderation, thumbnails - like, we don't really care what tool you use to make your thumbnails," Walsh said. 

"All we care about is whether or not it's compliant with our rules. I think to some degree AI is going to become more and more difficult to detect. It's not going to stand out as a unique thing, it's just going to be another tool that people are using to create things.

"So trying to look for that specifically is going to become increasingly difficult to the point where it's probably going to become unenforceable. We're really just focused on - 'does this asset comply with our rules, yes or no?', not 'what tool did you use to make this asset'?"

Despite this rather laissez-faire attitude towards AI-generated content on the Fortnite platform, Epic has said that it wouldn't be using the tech for its first-party experiences. 

"We've always embraced new technology, but with an ethical stance on the source, like as we generate things, it has to be understood and it has to be properly licensed,"  executive vice president Sax Persson said. 

"So to that degree, we rely on what we provide to people directly to be the best tools that we can humanly do, but the ethical guidelines are proper ownership."