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Sumo sells Secret Mode to Emona Capital

Date Type Companies involved Size
March 3rd, 2025 acquisition Sumo Digital Not disclosed
Sumo sells Secret Mode to Emona Capital

UK games firm Sumo Group has sold off its publishing label Secret Mode to Emona Capital. 

No figure has been put on the deal, which will see Secret Mode continue to operate as an independent publisher. Label heads Ed Blincoe and James Schall will continue to lead the venture. 

“Secret Mode is deeply passionate about the creativity and innovation within the indie space, and so we are thrilled to be partnering with Emona Capital and to fully focus on the independent publishing scene," Blincoe said. 

"I also want to express our gratitude to Sumo not only for believing in Secret Mode’s original vision and overseeing our startup years, but for granting us this opportunity to become a fully independent entity.”

Schall added: By becoming independent, we can now put all our efforts into uncovering the indie gems that gamers never knew they needed in their lives. We are committed to bringing our players the very best indie titles; not just of the future, but also by helping them discover existing indie masterpieces that have undeservedly flown under the radar in years gone by. We are working hard to empower independent developers across the globe, and hope to make some exciting announcements on this front in the coming months.”

Meanwhile, Emona Capital managing partner Dominik Dolenec said: “Secret Mode has made great waves in its formative years as a publisher of independent games. We look forward to supporting Secret Mode’s mission within the independent games sector across PC and consoles.”

Sumo founded Secret Mode in 2020. Its acquisition follows Sumo Group announcing that it was refocusing on its work-for-hire business. 

Emona was also an investor in Relic Entertainment when that developer was spun out from Sega


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.