Sega sets up shop in Singapore

Sega sets up shop in Singapore

Japanese publisher Sega has opened a brand new office in Singapore.

In a note to investors, the company said that this venture opened its door on October 13th and is set to boost the company's business across the South East Asia region.

This outfit is going to be doing market research for the area, as well as handling promotion for its titles in these countries. Sega says that its initiatives in the region are going to "grow significantly in future."

"Singapore has achieved remarkable economic growth as a major hub in the Southeast Asian region given its convenient location and its business-friendly government policies," the company wrote in its announcement.

"By establishing Sega Singapore as a key base to lead future operations in Southeast Asia, we will continue to prepare for and investigate the establishment of further business operations in the region and strive to deliver Japanese content, including Sega’s own IP, to more people around the world."

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.