Tencent acquires minority stake in Gruby Entertainment

Date Type Companies involved Size
October 5th, 2022 investment Gruby Entertainment
Not disclosed
Tencent acquires minority stake in Gruby Entertainment

Polish game developer Gruby Entertainment is the latest company to attract investment from Chinese tech and entertainment giant, Tencent.

The firm has bought a minority stake in the studio, though no figure or percentage has been assigned to the deal. Tencent says that this investment will help Gruby grow and be the start of a long-lasting relationship. It has emphasised that the studio will still have creative control.

Gruby was set up back by veterans of Outriders studio People Can Fly and was revealed in May 2021. The company is set to release its debut title – cyberpunk shooter Deadlink – into Early Access later this month.

“Gruby Entertainment studio celebrates its second anniversary this month, and we cannot imagine a better acknowledgment of our work than maintaining a long-term relationship with one of the world’s most-significant and technologically oriented companies,” Gruby CEO Grzegorz Michalak said.

“It was always our goal to deliver high-calorie gameplay for hardcore players, and with Tencent's backing, we are provided with extensive know-how and many new opportunities to expand our team and scope of our games.”

Tencent's recent games investments have included Dread Hunger studio Digital Confectioners and Slovenian developer Triternion.

A recent report suggested that Tencent was eying up more majority stakes in games companies in the near future.

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.