THQ Nordic sets up shop in Singapore

THQ Nordic sets up shop in Singapore

European publisher THQ Nordic has opened a brand new base in Singapore.

This is part of the company's efforts to cater to the South East Asian games market. This office will handle PR, marketing and games scouting in the likes of Malaysia, Thailand, Taiwan, Indonesia, Philippines, Singapore, Hong Kong and Vietnam.

The venture will be headed up by managing director Winson Lo – formerly of Ubisoft and Dyson – and social media manager Graeme Ching.

"Building on the success of our Japanese office, the next logical challenge to take on was entering the greater ASEAN region," THQ Nordic marketing director Philipp Brock said.

"With almost half of the world's gamers located here, establishing a footprint poses not only a daunting challenge but a wholly exciting one as well. Plus and as always: our interest is long-term oriented, not just a quick pleasure."

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.