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Todd Hollenshead is latest Id vet to move to Saber Interactive

Todd Hollenshead is latest Id vet to move to Saber Interactive

Saber Interactive has snapped up Todd Hollenshead as its new head of publishing.

As reported by GamesBeat, the Id Software vet has joined Saber this month, following almost three years at Texas-based studio Nerve Software. Hollenshead previously worked at Id Software for 17 years, starting as its CEO in 1996 before becoming president in 2009.

In August 2019, Saber hired fellow Id veteran Tim Willits, who has joined as chief creative officer.

“The publishing business at Saber is already strong and growing,” Hollenshead said “There are tremendous opportunities to build on this foundation and help Saber grow into a world class publisher. I believe the key elements are already in place, like PR, influencer outreach, and brand management, and what I’ll be doing is coordinating and leveraging those resources for our internal games and brands and expanding Saber’s portfolio of licensed IPs.”

He continued: “Right now, I am learning as much as I can as fast as I can about our pipeline of games. As I get settled in, I’ll be working with our teams to build our sales and marketing campaigns, distribution plans, budgeting, forecasting, and measuring results. I like the numbers side of things. But I also remain a gamer, and so I will make it my personal responsibility to extensively play every game we publish.”

Saber was bought by THQ Nordic parent company Embracer in February of this year.


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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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