Saber Interactive has snapped up Todd Hollenshead as its new head of publishing.

As reported by GamesBeat, the Id Software vet has joined Saber this month, following almost three years at Texas-based studio Nerve Software. Hollenshead previously worked at Id Software for 17 years, starting as its CEO in 1996 before becoming president in 2009.

In August 2019, Saber hired fellow Id veteran Tim Willits, who has joined as chief creative officer.

“The publishing business at Saber is already strong and growing,” Hollenshead said “There are tremendous opportunities to build on this foundation and help Saber grow into a world class publisher. I believe the key elements are already in place, like PR, influencer outreach, and brand management, and what I’ll be doing is coordinating and leveraging those resources for our internal games and brands and expanding Saber’s portfolio of licensed IPs.”

He continued: “Right now, I am learning as much as I can as fast as I can about our pipeline of games. As I get settled in, I’ll be working with our teams to build our sales and marketing campaigns, distribution plans, budgeting, forecasting, and measuring results. I like the numbers side of things. But I also remain a gamer, and so I will make it my personal responsibility to extensively play every game we publish.”

Saber was bought by THQ Nordic parent company Embracer in February of this year.