Valve's rebranded Steam Game Festival – Steam Next Fest - has begun.

The sale event will be live until June 22nd, with the company promising a celebration of "upcoming games" with "hundreds of demos" and "oodles of livestreams". To be precise, there will be over 700 game demos released to the public during the week-long showcase.

In order to help users find what they're after, Valve has created genre-specific trailers for demos in order to show what actually is going to be on offer.

Steam Game Festival started life back in 2019 as a side event of Geoff Keighley's The Game Awards before coming back three times during 2020. In February, Valve rebranded the showcase as Steam Next Fest to "more directly communicate" what the event was actually intended to be.

"We've renamed the Steam Game Festival to more directly communicate its focus: Announcing Steam Next Fest, a multi-day celebration of upcoming games," Valve wrote.

"Explore and play hundreds of game demos, watch developer livestreams, and chat with the teams about their games in progress, coming soon to Steam."