Valve rebrands Steam Game Festival to Steam Next Fest

Valve rebrands Steam Game Festival to Steam Next Fest

The regular Steam Game Festival events have been renamed to Steam Next Fest.

In a post on the PC platform's website, Valve revealed that it was tweaking the branding of its regular showcase to "more directly communicate" what it is meant to be doing. Steam Game Festival debuted at the end of 2019 alongside Geoff Keighley's The Game Awards, with people able to play demos for a handful of upcoming releases.

The show has grown in scope since, with the Steam Game Festival that took place in March 2020 featuring over 40 demos for projects that were set to be shown at the cancelled GDC. The upcoming Steam Next Fest - set to take place between June 16th and 22nd - will boast "hundreds" of demos for new games.

"We've renamed the Steam Game Festival to more directly communicate its focus: Announcing Steam Next Fest, a multi-day celebration of upcoming games," Valve wrote.

"Explore and play hundreds of game demos, watch developer livestreams, and chat with the teams about their games in progress, coming soon to Steam."

Developers who want to be part of Steam Next Fest can find more information here. You have until April 14th to register your interest. 

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Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.