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Roblox now says its creators make experiences, not games

Roblox now says its creators make experiences, not games

Games platform Roblox has changed the language used to describe what creators on its service build.

As spotted by The Verge, the company previously referred to these creations as games, but this has been changed to experiences on not only its website, but also in its blurb on mobile stores Google Play and the App Store.

This follows Apple describing what is available on Roblox as experiences rather than games in its ongoing lawsuit with Epic. In this legal dispute, the latter has tried to argue that Fortnite isn't a game, but is rather a "metaverse." Previously, Apple has seemingly been wary about whether Roblox is a game platform or not

“The term ‘experiences’ is consistent with how we’ve evolved our terminology to reflect our realization of the metaverse,” a Roblox spokesperson said.

“Roblox is an online community where people do things together in virtual worlds, and over the years, we began referring to these worlds as experiences, as they better represent the wide range of 3D immersive places – from obbys to virtual concerts – that people can enjoy together with their friends.”

Roblox went public in March of this year and in its most financial report boasted of a 140 per cent increase in revenue year-on-year. In April, the platform apparently attracted 202 million active users.

Last week, the developers behind Roblox's top game, Adopt Me, launched a brand new studio called Uplift Games.


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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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