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Roblox now says its creators make experiences, not games

Roblox now says its creators make experiences, not games

Games platform Roblox has changed the language used to describe what creators on its service build.

As spotted by The Verge, the company previously referred to these creations as games, but this has been changed to experiences on not only its website, but also in its blurb on mobile stores Google Play and the App Store.

This follows Apple describing what is available on Roblox as experiences rather than games in its ongoing lawsuit with Epic. In this legal dispute, the latter has tried to argue that Fortnite isn't a game, but is rather a "metaverse." Previously, Apple has seemingly been wary about whether Roblox is a game platform or not

“The term ‘experiences’ is consistent with how we’ve evolved our terminology to reflect our realization of the metaverse,” a Roblox spokesperson said.

“Roblox is an online community where people do things together in virtual worlds, and over the years, we began referring to these worlds as experiences, as they better represent the wide range of 3D immersive places – from obbys to virtual concerts – that people can enjoy together with their friends.”

Roblox went public in March of this year and in its most financial report boasted of a 140 per cent increase in revenue year-on-year. In April, the platform apparently attracted 202 million active users.

Last week, the developers behind Roblox's top game, Adopt Me, launched a brand new studio called Uplift Games.


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PCGamesInsider Contributing Editor

Alex Forbes-Calvin is a freelance writer and photographer, mostly operating within the games industry. Over his career, he has written for the likes of MCV, Eurogamer, GamesIndustry.biz, The Observer, VGC and Esquire. That's on top of writing books for Dark Horse on RuneScape, Assassin's Creed, Dead Island 2 and more.