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Itch.io giving developers 100% of revenue in first Creator Day

Itch.io giving developers 100% of revenue in first Creator Day

Indie games platform Itch.io is holding its first ever Creator Day today (Friday, May 14th).

In a post on the company's blog, content and business head Spencer Hayes said that developers would retain 100 per cent of revenue from sales of their games on the platform. This will be the case between 12:00 PT until 23:59 PT.

By default, Itch.io takes a ten per cent cut of any sales on its platform.

"It's not necessary to change anything in your account settings to participate, and your revenue share settings will be restored after the day is over," Hayes wrote.

"We encourage you to share your projects to take advantage of the day, or consider hosting a sale to get more people checking out your work.

"While it’s always a good time to support creators on itch.io this Friday is going to be just a little more special."

Back in 2018, we caught up with Itch.io founder Leaf Corcoran to discuss the platform's evolution.


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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.