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Are you even surprised Atari is jumping on the NFT trend with Pong and Centipede tributes?

Are you even surprised Atari is jumping on the NFT trend with Pong and Centipede tributes?

The dead man walking of the games industry, Atari, has decided to get into the non-fungible token (NFT) market.

The firm is rolling out the Atari Capsule Collection, a selection of three NFTs that apparently commemorate the company's history in the games market, such as classic IP – like Centipede and Pong – and the folks that made them. These go live today (Tuesday, March 30th) at 11pm UTC.

In order to make this a reality, Atari has teamed up with Animoca's digital collectables arm Quidd; NFT marketplace Blockparty; NFT marketplace OpenSea and Harmony, a proof-of-stake blockchain.

NFTs, in case you aren't aware, are the latest bit of crypto-bullshit that has swept up the tech world. In essence, it's a means of commodifying digital art, with people able to buy and sell tokens – a picture of a picture – verified by the blockchain.

At the moment, it's mostly verified by proof-of-work, a process that requires an absurd amount of power and so is bringing us towards a climate crisis that little bit faster. Wonderful. Given that Atari has teamed up with Harmony, it does seem that the Capsule Collection will be using proof-of-stake to verify transactions.

“The Atari Capsule Collection is an exciting new way for Atari fans and crypto collectors to share their enthusiasm and love for Atari," Atari CEO Fred Chesnais (pictured) said.

“By incorporating legendary game makers Dona Bailey and Al Alcorn, this collection of NFTs is incredibly authentic. For those of us that grew up with Atari, the collection will feel like touring a museum or being a fly on the wall witnessing the dawn of the video game era.”

This is the same Atari that announced in 2018 it was launching a cryptocurrency and last year said it wanted to "level up" hotel entertainment with a new licensing deal. It also recently released the Atari VCS games console, which never once went a little bit wrong. 


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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