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New Amazon boss says he's committed to company's games studio

New Amazon boss says he's committed to company's games studio

The next boss of global giant Amazon, Andy Jassy, has told the company's games division that he's committed to the business.

As reported by Bloomberg, the upcoming CEO said in an email to staff that he believes that Amazon Game Studios will see success in the future, even though it has struggled so far. Jassy is currently the head of Amazon's cloud computing arm and has been tapped to lead Amazon when its founder and current CEO Jeff Bezos steps down later this year.

Amazon Game Studios was founded back in 2012 but the firm hasn't had much luck. In June 2019, the company made dozens of job cuts, while its hero shooter Crucible – launched in May 2020 – was so poorly-received that the firm pulled it from sale and killed the project within months.

The firm is still working on survival game New World and signed a publishing deal with Smilegate in 2020 for an upcoming project from the Korean firm.

“Some businesses take off in the first year, and others take many years,” Jassy wrote in an email to staff. “Though we haven’t consistently succeeded yet in AGS, I believe we will if we hang in there.”

He continued: “Being successful right away is obviously less stressful, but when it takes longer, it’s often sweeter. I believe this team will get there if we stay focused on what matters most.”

Jassy's remarks come in the wake of not only news of his upcoming promotion, but also a damning exposé from Bloomberg, which paints Amazon Game Studios boss Mike Frazzini as not really knowing what he is doing. The report says that he hired top-tier staff with lots of experience but then ignored their advice.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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