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Call of Duty franchise made $3bn in last 12 months

Call of Duty franchise made $3bn in last 12 months

US publishing giant Activision has reported that its Call of Duty series made $3bn in net bookings in the last year.

In a release, the firm said that this is an 80 per cent increase year-on-year, while the number of games it sold rose by 40 per cent for the period.

This comes closely in the wake of the launch of Black Ops Cold War, which debuted on November 13th, but was likely driven by the smash success of its free-to-play battle royale mode Warzone. That was released in March and attracted 30 million players in its first 10 days. Since then, it has brought in over 85 million users.

It will also be driven by the success of Modern Warfare. Earlier this year, Activision told investors that people were spending twice as much on this game than its predecessor, Black Ops 4.

“The momentum over the last year across the Call of Duty ecosystem from free-to-play Warzone as well as post-launch support of Modern Warfare, and now to Black Ops Cold War has been incredible,” said EVP of Call of Duty, Byron Beede.

“This is the next great chapter in Black Ops with an amazing campaign, an all-new zombies experience and of course, high-octane multiplayer. Launch is only the beginning. We are focused on building a continuous pipeline featuring a tremendous amount of free, post-launch content and events across the franchise.”


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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