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Keywords acquires Halo co-dev Certain Affinity

Date Type Companies involved Size
October 21st, 2024 acquisition Certain Affinity
Keywords Studios
Not disclosed
Keywords acquires Halo co-dev Certain Affinity

Services and development firm Keywords Studios has bought co-development outfit Certain Affinity. 

No figure has been placed on the deal, which was announced on the former's website. Certain Affinity has worked with a number of triple-A franchises, such as Halo, Call of Duty, Doom and Hogwarts Legacy. 

"We are thrilled to welcome Certain Affinity to the Keywords Group," Keywords boss Bertrand Bodson (pictured) said. 

"We have enormous respect for their business and reputation. They bring a wealth of knowledge, experience, and expertise to our Create division, complementing our existing skills and expanding our presence notably in the US and Canada. We look forward to partnering with Max, Paul, and their team over the coming years to continue to drive growth in our Create division and overall business."

Certain Affinity founder Max Hoberman added: "At this most difficult time in the market, we're thrilled to be able to provide stability and a supportive home for our team. The respect for our talent and culture that Keywords has shown, along with a willingness to invest in our growth, is unparalleled. Paul and I look forward to partnering with them to chart a course for careful expansion of our core co-development activities, refinement of our lead development capabilities, as well as championing the growth of the Create division.”


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.