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Krafton spins out Bluehole as new independent subsidiary

Krafton spins out Bluehole as new independent subsidiary

South Korean giant Krafton Games Union is making its internal Bluehole studio into its own independent subsidiary.

The developer is best-known for working on battle royale giant Playerunknown's Battlegrounds as well as MMO title Tera. As an independent outfit, Bluehole will be focusing its attention on that latter project, in addition to a brand new MMO game called Elyon.

This follows En Masse Entertainment, Tera's publisher, being closed down in August 2020.

The newly-independent Bluehole will be headed up by Doo-in Cho, who is the head of Krafton's quality assurance team as well as the creative director for Elyon.

Bluehole was founded back in 2008 and acquired a number of other studios, such as En Masse, Prix and Red Sahara. In November 2018, the company created Krafton Game Union as a holding company for all the developers it now owned. One of its internal studios kept the Bluehole name.


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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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