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PUBG Corp rebrands as PUBG Studio after merging with Krafton

PUBG Corp rebrands as PUBG Studio after merging with Krafton

Playerunknown's Battlegrounds maker PUBG Corp has been given a new name as it comes under the Krafton umbrella.

The outfit will now be known as PUBG Studio, reflecting the fact that Krafton is now handling publishing and support for the battle royale hit. The firm has been "fully merged" into Krafton's new "independent studio system."

For those struggling to keep up, Playerunknown's Battlegrounds was originally developed by Korean firm Bluehole's Ginno Games studio. In September 2017, the developer was rebranded to PUBG Corp following Playerunknown's Battlegrounds megaton success. Krafton was founded in November 2018 as a holding company for all of Bluehole's different games brands. In March, PUBG Corp boss Kim Chang-han took the CEO role at Krafton.

In September of this year, Krafton spun out Bluehole as its own independent subsidiary. This came in the wake of news that En Masse Entertainment, the publisher of MMO Tera – and formerly known as Bluehole Interactive, are you keeping up – was closing its doors.

Krafton says that Striking Distance – the new triple-A developer led by Visceral and Sledgehammer vet Glen Schofield that was set up in June 2019 – is still working on a brand new "original narrative experience" set in the world of Playerunknown's Battlegrounds. That outfit is set to be 130-strong in the future.

To date, the battle royale progenitor has sold more than 70m copies across PC, Xbox One and PlayStation 4. That's on top of the millions of people playing the free-to-play mobile version.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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