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China is apparently top region for Cyberpunk 2077 pre-orders

China is apparently top region for Cyberpunk 2077 pre-orders

China is seemingly the country that boasts the highest number of Cyberpunk 2077 pre-orders.

That's according to a now-deleted post on the company's director of PR and marketing in the region Darren Ding – as spotted by Niko Partners' Daniel Ahmad – which said that that part of the world was the most popular region for Cyberpunk 2077.

The title also apparently went straight to the top of the pre-order charts on Steam in China following its debut on the platform. Cyberpunk 2077 has been fully dubbed and subtitled in both Simplified Chinese and Mandarin on launch, which is a lot of work.

CD Projekt started life localising games properly for Polish – beginning with Baldur's Gate – in order to convince consumers in the region to buy it rather than simply pirating the title. China has a similar reputation for piracy, which is one of the reasons why free-to-play and service-based games have been so popular in the region.

Cyberpunk 2077 has been given an 18+ rating in some parts of the world – to the surprise of no-one – and features a lot of content that will likely get the game barred from official release in China due to the country's tight media regulations. The title is launching on Steam, which is available unofficially in the region.

Cyberpunk 2077 is set for a November release following a delay from its original April 2020 launch to September and another push earlier this month.

Speaking at E3 2019, CD Projekt CEO Marcin Iwiński said that pre-orders for Cyberpunk 2077 are "way higher" than those for the studio's previous game, The Witcher 3: Wild Hunt.


Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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