EA commits to "double down" on Star Wars IP

EA commits to "double down" on Star Wars IP

US publishing giant Electronic Arts has said it will be doing more with the Star Wars IP.

During a fireside chat with investors – as reported by GameSpot – CEO Andrew Wilson said that he's pleased with the variety of Star Wars content it has created since EA landed the license back in 2013.

Since then, the company has released two Star Wars Battlefront shooter titles, as well as Respawn's Jedi: Fallen Order, which was played by over 10m people between its November release and March 2020. EA also continues to operate The Old Republic MMO, which it initially released in 2011, and the mobile title Galaxy of Heroes.

The company announced a new Star Wars title, Squadrons, at EA Play Live last week. Developer Motive says that the project won't feature microtransactions

"We've had success in first-person shooters, in RPGs, in action-adventure, in MMORPGs, in mobile, and I believe we're going to have success with Squadrons as well," Wilson said. "We're going to double down on that partnership. Disney continues to be very very committed to the IP and to the canon."

He continued: "We've got the combination of great IP, great development expertise and experience and success from us across genres, across platforms, across business models. And we've got new generations [of fans] coming to the IP all the time. So our expectation is we think there continues to be a really really strong opportunity in an around that relationship and that IP going forward."

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Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.