Sega has invested in an Indian music startup

Date Type Companies involved Size
February 25th, 2020 investment Sega Not disclosed
Sega has invested in an Indian music startup

Japanese games giant Sega has invested in Indian music startup called Flutin.

That's according to Music Business Worldwide, which reports that this is part of the games firm's advance into the music space. Flutin boasts 9m downloads with over 300,000 daily active users in addition three songs streamed a day.

There's no word on just how much money Sega has given the company just yet. 

“Investing in Flutin is part of Sega's effort to advance into the music industry," Flutin's founder and CEO Vishu Gupta said. 

“They believe in us because of the approach we are taking in supporting emerging musicians and providing them substantial tools to grow their fanbase.

“63 per cent of total music revenue in Japan comes from independent music, and Sega understands that this will be reflected globally in a few years.”

“They believe that platforms like Flutin that support emerging artists and help surface new talent in the industry are going to play a vital role in the next wave of change in the music industry.”

Sega investment director Toshihisa Kiyomiya added: "Sega has often taken a broad view of entertainment, within and outside the gaming space, and looked for meaningful partners and investment opportunities.

“In markets like India and in areas like streaming music and music-based mobile apps, we see a great potential for growth and innovation, which is why we’re excited to support Flutin as it continues to create value for musicians and music lovers worldwide.”

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.