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Sega Europe makes game packaging 100 per cent recyclable

Sega Europe makes game packaging 100 per cent recyclable

Sega's European arm has planned to create 100 per cent recyclable packaging for the whole of its PC library.

The change follows the success of Football Manager 2020's 100 per cent recyclable packaging in November 2019.

The first game to get the new treatment will be the upcoming Total War: Rome II - Enemy at the Gates Edition. Creative Assembly's title is released on February 6th.

Sega Europe and Sports Interactive - known for Football Manager - have been dedicated to lessening their impact on the environment, as they searched for possible solutions. Finding an alternative to plastic that still maintained a respectable image was one such challenge.

The new packaging is made up of 100 per cent recycled and recyclable cardboard, the manual found with the game is also made from 100 per cent recycled and recyclable materials. To top it off, the package is then wrapped with 100 per cent recyclable polyethene.

“We’re proud that Creative Assembly is able to collaborate with SEGA on this great initiative to help reduce plastic waste and be a part of this small step towards a greener industry,” said Total War’s chief product officer Rob Bartholomew.

Sega Europe president and COO Gary Dale added: “This initiative underlines Sega Europe’s commitment to reducing its plastic waste and its ongoing efforts to implement environmentally friendly business practices.

“Our estimations with regards to Football Manager 2020 suggested we’d save up to 20 tonnes of plastic packaging for that title alone, so taking this step for the rest of our PC portfolio would see that saving rise exponentially.

"We’d like to reiterate Miles’ plea from September 2019 to the entertainment industries to investigate similar packaging solutions, across movies, games and music so we can collectively observe a drastic reduction in the production of plastic packaging and its associated waste and pollution, over the coming years.”


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Staff Writer

Kayleigh is the Staff Writer for PocketGamer.biz. Besides PG and PCGI she has written as a guides writer, specialising in RPG's and horror.

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