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ESA boasts of ten games companies attending E3 2020

ESA boasts of ten games companies attending E3 2020

United States video games trade body The Entertainment Software Association (ESA) has revealed 10 major companies that are coming to E3 2020.

In a post on its website, the ESA said that Xbox, Nintendo, Ubisoft, Bethesda, Sega, Capcom, Square Enix, Take-Two Interactive Software, Bandai Namco and Warner Bros will be coming to the LA trade show. The organisation says that there are other companies at the event, too.

This comes in the wake of many big names like Sony Interactive Entertainment missing E3 in 2019 and not attending this year. Activision Blizzard hasn't had its own booth at the show for some years now, though it has often piggybacked on other publishers' show space. Electronic Arts has been running its own EA Play around the corner from E3, too, since 2016.

The ESA has said that this year's show will "shake things up" in the wake of declining interest from the media and the industry (see above). This also follows the organisation leaking the personal information of journalists, influencers and analysts attending the event in 2019.

“We are working to make E3 2020 a more interactive and immersive experience with a show floor that will amplify our exhibitors, their innovations, and announcements,” ESA president and CEO Stanley Pierre-Louis (pictured) said.

“The E3 experience is an industry showcase like no other. It connects media, brands, innovators, and super fans with one another.”


Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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