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Google teams up with BT in Europe for Google Stadia

Google teams up with BT in Europe for Google Stadia

Search and software giant Google has partnered with telecommunications company BT for its Stadia streaming platform in Europe.

The deal will see the internet firm planning on releasing broadband packages which include Stadia Premiere Edition. It follows UK telecoms firm Vodafone landing a partnership with Microsoft's rival service Project xCloud for this region.

“We’re excited to continue our cross-product partnership with BT in the UK to further drive the cloud gaming industry forward," Google EMEA's general manager and VP of devices and services Michiel Van Eldik said.

"BT has an established track record of leading the industry in delivering next-generation services and products to their customers. Through today’s announcement, we are able to make the best gaming content even more accessible, and to continue to change the way people access, play and enjoy their favourite games."

The boss of BT's Consumer division Marc Allera added: “We continually look to provide our customers with the most exciting products and experiences, and by partnering with Google on Stadia, we’re able to help them push the limits of gaming. We’re also investing in the UK’s fastest 4G, 5G and fibre networks, so our superfast home broadband service is the perfect accompaniment for those wanting to make the most from this innovative streaming gaming platform."

Stadia launched during November 2019 and it was something of a confusing release


Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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