Google insists it is committed to games despite Stadia shutdown

Google insists it is committed to games despite Stadia shutdown

Ad giant Google has said that it is still committed to video games despite closing down its Stadia streaming service.

Speaking to Axios, the firm's director of games industry solutions for its Cloud division, Jack Buser, said that it still plans to work with the sector. He added that Google saw itself as being able to help out on the infrastructure side of things rather than building its own platform.

“It was at that moment when we basically had to make decisions about Stadia that we realized that, at Google Cloud, we are at our best when we’re helping other people build this stuff, not necessarily building it ourselves,” Buser said.

He continued: “Google is absolutely committed to games that are such a big part of our messaging. When we made the decision with Stadia, we were just like, Look, we are committed to games as an industry.”

Google is offering its services to the games industry with a focus on live-service titles. This comes in the wake of the company closing down its Stadia streaming service in January of this year.

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.