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Over 4,000 developers have applied to be part of Google's Stadia Partners programme

Over 4,000 developers have applied to be part of Google's Stadia Partners programme

More than 4,000 game studios have submitted applications to be in the Stadia Partners scheme.

That's according to technical account manager Sam Corcoran, who told the audience at Develop:Brighton 2019 that the number of developers looking to be on Google's new streaming platform was considerable.

Stadia Partners is a programme through which studios can try and be part of the streaming platform, with Corcoran saying that this is so Google can "tailor-make a support plan that will work for your title and fit with the rest of our portfolio".

All of these applications are being reviewed by human beings, likely part of Google's curation process for the Stadia ecosystem. 

Corcoran also shared some insight into how developers can make their application stand out to staff who were reviewing submissions. 

"We've had more than 4,000 companies apply for access to Stadia and every single one of them is reviewed by a human," he said.

"Someone is reading, so put some thought into that application."

He continued: "What I'd really recommend - and what is always well-received - is having a good think about the access the Stadia provides, which allows people to play across all these different endpoints and hopefully can widen the range of players that can engage with your game. Think about if that does anything particular for your game. If access from any device has an impact on the design of your game. And also, what new opportunities are out there thanks to that ease of access."

"Stadia Partners is the most immediate opportunity for developers. It's a programme that allows you to pitch your game that's in development to Google. That allows us to tailor-make a support plan that will work for your title and fit with the rest of our portfolio. We're always looking for new games and pitches, so we absolutely do want to talk to any of you who are interested."


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.