Contact Sales boss expects 60 per cent of its sales to be digital by end of 2019

Contact Sales boss expects 60 per cent of its sales to be digital by end of 2019

The MD of publisher Excalibur and distributor Contact Sales Robert Stallibrass has said that over the current calendar year it is going to see around a shift of around 20 per cent shift from its physical sales to digital. 

Speaking to, the firm's boss said that - currently - boxed games make up more than 60 per cent of Contact Sales' current business. However, by the end of 2019, he expects 60 per cent of its sales to be digital, with the remaining 40 per cent being physical.

"Since Contact Sales was started nearly 23 years ago, physical sales have been the backbone of the business," he said.

"Boxed sales continue to be strong and currently represent over 60 per cent of our total business. But the means to deliver software to the consumer, just like the music and video markets, is changing exponentially.

"By the end of this year I would expect 40 per cent of sales to be boxed, and 60 per cent to be digital."

You can read more about Contact Sales and Excalibur's changing business in our upcoming interview with Stallibrass

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.


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