GPU manufacturer Nvidia has unveiled its new flagship Titan RTX card with a hefty $2,500 price tag.

Engadget suggests that with over double the memory and price of the RTX 2080Ti, the Titan RTX is aimed less at consumers and more at AI researchers, developers, and the occasional gamer with money to spare.

The Titan RTX features 72 Turing RT and 4,608 CUDA cores, up from the 2080Ti’s respective 68 and 4,352. Users can expect 24GB of GDDR6 VRAM, the same as Nvidia’s $6,300 workstation-oriented Quadro RTX 6000, with the Titan featuring the same TU102 GPU as that powerhouse card.

If that’s all rather technical (it is for me), then the general gist is that the Titan RTX is a consumer card with industrial-scale technology and power behind it. A cheaper entry-point for animators and researchers, but still a landmark purchase for power-gamers.

Gaming performance should still be up to 20 per cent better than the 2080Ti, which headed up Nvidia’s new raytracing-focused RTX line announced this August.

If you’re looking at lower-budget cards, fear not. Nvidia hopes it can sway you over with the promise of Fortnite goodies.