Politics is "bad for business" says Ubisoft

Politics is "bad for business" says Ubisoft

French publishing giant Ubisoft has once again tried to justify its apolitical stance.

Speaking at the Sweden Game Conference - as reported by - the COO of The Division developer Ubisoft Massive Alf Condelius said that the firm tried to steer clear of political discussions in its games.

The firm has come under fire for not wanting to make political comments on its games before with both Far Cry 5 and The Division 2.

In the past, CEO Yves Guillemot has said that the French firm preferred to ask questions rather than provide answers with the political settings of its games.

At least what Condelius says is a bit more honest than Guillemot's PR line. Though no doubt this is going to cause a lot of trouble for the French publisher. 

"It's a balance because we cannot be openly political in our games," Condelius said.

"So for example in The Division, it's a dystopian future and there's a lot of interpretations that it's something that we see the current society moving towards, but it's not - it's a fantasy.

"It's a universe and a world that we created for people to explore how to be a good person in a slowly decaying world. But people like to put politics into that, and we back away from those interpretations as much as we can because we don't want to take a stance in current politics.

"It's also bad for business, unfortunately, if you want the honest truth.... but it is interesting and it is a discussion that we have, and it's an ongoing discussion we have with our users, of course, because people want to put an interpretation into the universe that we create and they want to see their own reality in the fantasies that we give them, and the stories that the games are."

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.