2K Games aims to help underserved communities in the United States with its new Foundations initiative.
The scheme will see locations across the US receive refurbished basketball courts, featuring “environmentally-safe upgrades”. Foundations will offer resources to form local events and tournaments that promote “diversity, sportsmanship, learning and the positive power of community".
12 locations across the country will benefit from the scheme in its first year, including cities like Cincinnati, Baltimore, Los Angeles, Chicago and Cleveland among others. Foundations will be looking to give its support and resources to “neighbourhoods that need them the most".
The other half of Foundations involves investing in local technology centres that promote STEM skills. 2K has found support in Microsoft, which will be providing Xbox One S hardware and computing equipment to supply these centres.
"Basketball has been so good to us," said SVP of basketball operations Jason Argent.
"We want to pay it forward to the communities that need it most, by helping to enhance the lives of youth both on the court and in the classroom."